
Previo
Cloud-based reputation management and guest feedback platform for hospitality.
The seamless integration between Previo (a versatile Property Management System and Channel Manager) and Lighthouse Business Intelligence (BI) creates a powerful, integrated commercial data pipeline that is crucial for maximizing revenue and efficiency. Previo handles the core operational data—reservations, guest details, room inventory, and real-time bookings. By feeding this essential operational data directly into Lighthouse BI, hotels gain access to sophisticated analytics that transcend basic reporting. This Lighthouse partner integration allows hoteliers to analyze their internal performance (bookings, occupancy, revenue streams) in the context of external market intelligence (competitor rates, demand signals, events) provided by Lighthouse. For the hospitality sector, this is incredibly powerful because it eliminates the time wasted on manual data gathering and spreadsheet consolidation, freeing up revenue managers to focus on strategic, data-driven decisions that translate immediately into better pricing and higher profitability. This synergy allows hoteliers to move beyond mere observation and into proactive strategic execution. Lighthouse BI takes the granular, up-to-the-minute data streamed from the Previo PMS and transforms it into actionable insights, such as AI-powered performance summaries and flexible custom reports. This enables teams to quickly identify trends, spot emerging demand, and understand the true profitability of various market segments and distribution channels (managed via Previo’s Channel Manager). The integration provides a "single source of truth" where the commercial team can see the full picture—from the initial booking in Previo to the deep comparative analysis in Lighthouse—making it easier to align pricing strategies, optimize inventory allocation, and ultimately ensure every room night is sold at its maximum profitable rate.
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