Fairmas

Lighthouse (formerly OTA Insight) and Fairmas have established a powerful partnership that bridges the critical gap between revenue management and financial planning for the hospitality industry. Lighthouse is widely recognized for its industry-leading commercial intelligence platform, offering real-time market insights, rate shopping, and business intelligence to help hoteliers visualize market demand. When integrated with Fairmas, a specialized financial planning and analysis (FP&A) software, this data becomes a dynamic engine for financial accuracy. The integration allows for a seamless, two-way exchange where Lighthouse’s granular market data and rate intelligence flow directly into Fairmas’ specialized budgeting and forecasting tools, specifically FairPlanner. For hotel operators and asset managers, this integration removes the silos between Revenue Management and Finance departments, creating a single source of truth for profitability. Instead of relying on static spreadsheets or manual data entry, the Lighthouse-Fairmas connection automates the transfer of critical KPIs and rate shopping data. This ensures that financial budgets are not just based on historical data, but are informed by real-time market conditions and forward-looking demand signals captured by Lighthouse. This synergy empowers hoteliers to create more accurate rolling forecasts, adjust strategies proactively based on competitor movement, and ultimately drive total profitability rather than just top-line revenue.

• Automated Two-Way Data Sync
• Real-Time Market Intelligence Import
• Unified Revenue & Financial Planning
• Enhanced Forecasting Accuracy
• Holistic KPI Monitoring